Privacy policy

Privacy Policy

This Privacy Policy outlines the methods by which Apex Gaming PCs collects, uses, and discloses personal information from users through (hereinafter referred to as the "Site").

Collection of Personal Information

Automatic Data Collection:

Upon visiting the Site, we automatically gather certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Furthermore, as you navigate through the Site, we collect information regarding the web pages or products you view, the websites or search terms that directed you to the Site, and your interaction with the Site. This information is collectively referred to as "Device Information."

The technologies we use for this automatic data collection include:

  • Cookies: Small data files placed on your device or computer, often including an anonymous unique identifier. For further details on cookies and how to disable them, please visit

  • Log Files: These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels: Electronic files utilized to record information about how you browse the Site.

We also engage in monitoring traffic to and from our Site for marketing purposes using tools like Facebook Pixels and Google Analytics.

Information Collected from Transactions:

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing and shipping addresses, payment information (including credit card numbers, and details of PayPal, Affirm, and Coinbase accounts), email address, and phone number. This is referred to as "Order Information."

"Personal Information" in this policy encompasses both Device Information and Order Information.

Use of Personal Information

We utilize the Order Information collected primarily to fulfill orders placed through the Site (this includes processing payment information, arranging shipping, and providing invoices/order confirmations). Additionally, this information is used to:

  • Communicate with you.
  • Screen orders for potential risks or fraud.
  • Provide information or advertising related to our products or services in line with your preferences.

Device Information is used to screen for potential risk and fraud (specifically using your IP address) and to improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site, and assessing the effectiveness of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to assist in using your Personal Information, as described above. For instance, we use Shopify to power our online store; you can read more about how Shopify uses your Personal Information here: Google Analytics is used to understand how our customers use the Site -- see how Google uses your Personal Information here: You can opt out of Google Analytics here:

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information we receive, or otherwise protect our rights.

Behavioural Advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page.

You can opt out of targeted advertising by:

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted. Please contact us if you would like to exercise this right.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes to This Policy

We may update this privacy policy to reflect changes to our information practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us by email at or by mail at the address provided below.

Apex Gaming PCs [Re: Privacy Compliance Officer] Apex Gaming PCs Inc, 2101 Brandywine Street, Suite 201, Philadelphia, PA 19130, United States

This policy is designed to ensure compliance with current privacy laws and regulations, providing a clear and professional overview of our privacy practices.